Milk Alliance Inc. seeks to unify the fragmented landscape of loyalty programs with blockchain technology.
Indeed, loyalty programs have evolved significantly. Modern programs no longer require customers to carry punch cards.
Furthermore, most processes operate through mobile applications and digitized systems.
A problem of uniformity of programs
However, the convenience of implementing an app-based loyalty program has also led to undesirable complexity and fragmentation for customers. Program points can even vary based on elements.
Imagine a complete vacation where you earn points for the flight, car rental, hotel, and meals. Each of these experiences falls under different programs. The points earned are generally not interchangeable.
This leads to fragmented point collections. Customers end up with many different loyalty points that they are unlikely ever to redeem.
Milk Alliance Inc aims to solve this problem with their loyalty integration platform. This platform would be blockchain-based. It would allow for connecting various services in the lifestyle, travel, and leisure sectors.
With over 1.5 million users, MiL.k, the user-friendly mobile app within the ecosystem, connects Web3 service companies.
Loyalty programs unite through tokenization
Blockchain ensures the security and integrity of loyalty program transactions. Companies offering loyalty programs can use blockchain to prevent fraud.
Counterfeit rewards and unauthorized access to loyalty program data are indeed rendered impossible.
Moreover, the company has notably partnered with major players. Amongst them are AirAsia, a global airline company. Additionally, there are loyalty integration platforms like OK Cashbag and L.Point.
The large South Korean convenience store chain CU and the Korean online travel agency Yanolja are also part of the list.
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